”The next step may be the electrification of all mankind by the representation of a play that may be neither tragedy, comedy, farce, opera, pantomime,melodrama or spectacle, as we now comprehend these terms, but which may retain some portion of the idiosyncratic excellence of each, while it introduces a new class of excellence as yet unnamed because as yet undreamed of in the world” 
– Victor Bockris quoting Edgar Allen Poe in Transformer/ The complete Lou Reed Story, to describe the way Andy Warhol designed the Velvet Underground shows (i.e. the first multimedia events)